中国公民出境(城市)旅游消费市场调查报告 英文版 本书特色

由世界旅游城市联合会所*的《中国公民出境旅游消费市场调查报告(2015-2016)(英文版)》讲述的是世界旅游城市联合会（WTCF）自 2014 年开始，每年按时发布中国公民出境（城市）旅游消费市场调查，已历三载。此报告通过多视角、多维度的消费者调查，把握中国出境旅游市场的发展趋势，系统全面地归纳和展现中国出境游客的消费习惯与行为以及发生的变化，为广大会员城市和机构会员提供有益于市场运作和服务改进、了解中国出境游客的相应参考。

中国公民出境(城市)旅游消费市场调查报告 英文版 目录

Preface I Development Overview of International Tourism and China's Outbound TourismDevelopment overview of international tourism development in 2015Development overview of China's outbound tourism in 2015 II Characteristics of Chinese Outbound Tourist GroupsWhere are they fromWhere have they beenWhere will they go in the futureWhat are their cultural characteristicsWhat are their tourism characteristics Ill Overseas Tourism Behaviors and Habits of Chinese TouristsBefore the travelDuring the travelAfter the travel IV Demands of Chinese Tourists for Overseas TourismInformation inquiryVisa processingDiningAccommodationTransportationTouringShoppingEntertainmentPayment methods V How to Attract Chinese Outbound TouristsWhat existing factors are attractive to themWhat are their concerns before travelHow to attract them VI Interests of Chinese Outbound Tourists in Theme TourismInterests of Chinese outbound tourists in theme tourismInterests of Chinese outbound tourist in cruise tourismWho are interested in such theme tourism VII Exploratory Research on Development Changes of China's Tourism Industries VIII Suggestions for Overseas Tourism Cities and Relevant Tourism Agencies Appendix Questionnaire Used for the Survey

旅游 旅游理论与实务 旅游学理论

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