国际商务函电 大学教材 本书特色

全书共十四章，涉及询盘、发盘、还盘、订单和执行、装运、支付等商务交易的业务环节，也包括了索赔、邀请、感谢、确认等商务交易的一般沟通环节。每章按函电实例、注释、常用表达、写作建议和练习的体例编著。本书内容实用、丰富，语言规范、活泼，信息量大，实用性强。

国际商务函电 大学教材 内容简介

1.收入国际商务从业人员写作的真实素材，贴近真实业务环节。 2.在本书的编写中将强调现今有效商务沟通的原则来设计内容和练习。 3.练习环节的编写中将注重真实国际商务业务环节中的函电写作内容的收入。 4.本书收入的国际商务环节的话题广泛。

国际商务函电 大学教材 目录

目　录



Unit　1 BASICS OF BUSINESS CORRESPONDENCE　1

The　Importance of Business Correspondence Writing　2

Challenges　Faced by Business People Who Use English as a

Second　Language　2

Things　to be Noted by Business People Who Use English

as　a Second Language　2

Components　of Business Letters　8

Components　of Business Emails　9

Unit　2 ENQUIRIES AND REQUESTS　16

1.　Making an Enquiry　17

2.　Responding to Customer's Interest　17

3.　Sending a Price List　18

4.　Request for the Catalogue and Samples　18

5.　Reply to the Above Enquiry　18

6.　Asking for Quotations　19

7.　Reply to an Enquiry on a Specific Model　19

8.　Enquiry about Air-Conditioning Service　20

9.　Reply to the Enquiry on Air-Conditioning Service　20

10.　Looking for Prospective Buyers　20

Unit　3 QUOTATIONS AND OFFERS　27

1.　Giving a Quotation for Poster Paper　28

2.　Giving a Quotation for Medically Used Machines　28

3.　Asking about a Requote　29

4.　Giving a Price Cut　29

5.　Recommending the Purchase　30

6.　Offering a Discount for Regular Customers　30

7.　Declining an Offer　30

8.　Declining the Buyer's Request　31

9.　Making a Counter-Offer　31

10.　Declining a Counter-Offer　32



Unit　4 PLACING ORDERS　38

1.　A Purchase Order　39

2.　Enclosing an Order Form　39

3.　Placing an Order　40

4.　Declining an Order　40

5.　Acknowledgement of an Order　40

6.　Confirming a Repeat Order　41

7.　Confirming an Order　41

8.　Offering an Alternative Product　42

9.　Final Confirmation of an Order　42

10.　Confirming Order Details　42

Unit　5 SALES LETTERS　49

1.　Promote a New Product Range　50

2.　Sales Recommendation Letter　50

3.　After-sales Follow-up　50

4.　Sustaining a Business Relationship　51

5.　Strengthening Customer Relationships　51

6.　Contacting Customers with Inactive Accounts　52

7.　Follow-up after a Sales Demonstration　52

8.　Follow-up on a Sales Exhibition　52

9.　Letter to Win back a Lost Customer　53

10.　A Sales Letter of Hotel Service　53

Unit　6 CREDIT AND PAYMENT　60

1.　Inquiry about Credit Information　61

2.　A Favorable Reply to the Above　61

3.　An Unfavorable Reply to the Above　61

4.　Request for a Line of Commercial Credit　62

5.　Request to Open an L/C　62

6.　Request to Amend an L/C　62

7.　Request to Extend an L/C　63

8.　Reminding an Overdue Payment　63

9.　Reply to a Reminder Letter　63

10.　Request to Make an Overdue Payment　64









Unit　7 PACKING AND SHIPPING　70

1.　Stating Marking Requirements　71

2.　Modifying Marking Requirements　71

3.　Inquiry about Flower Pot Packaging　72

4.　Describing Export Carton Instructions　72

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